The Suffering(TM) Creeps into Stores Backed By Multi-Million Dollar TV, Print and Online Marketing Campaign
CHICAGO – March 8, 2004 – Midway Games Inc. (NYSE: MWY), a leading software industry publisher and developer, announced today that The Suffering, the all-new, action horror game today has shipped for the PlayStation(R)2 computer entertainment system and the Xbox(R) video game system from Microsoft.
“The Suffering captures the disturbing and terrifying nature of the horror genre in a compelling third-person action/adventure game set in the mature and gritty world of a maximum-security prison,” said Steve Allison, chief marketing officer, Midway. “The Suffering has already generated massive awareness and backed by a multi-million dollar marketing campaign, we are confident that the game will be well received.” By alternating periods of tense and terror-filled exploration with frenetic combat sequences, The Suffering creates the ultimate experience of terror. In the dark world of The Suffering, creatures jump out of shadows, fall out of trees, and erupt out of the ground, attacking the player in the most frightening ways possible. Along with a cast of uniquely hardened criminals and guards, players must battle not only the ghoulish apparitions besieging the prison but also the demons of their own forgotten past.
The player controls the prisoner Torque, a hardened inmate in his late 20s, sentenced to die for a murder he may or may not have actually committed. Underneath Torque’s tough exterior hides a man who is not quite psychologically balanced, who fears far more than he would ever admit to. As a side effect of his mental instability, Torque has flashbacks to the events from his past, throbbing images that depict the events that lead up to the crime for which he was imprisoned. Torque is also subject to black outs where he becomes extremely violent and transforms into a massive monster hell-bent on destruction.
The Suffering has been receiving high praise from the media:
The Suffering marketing highlights include:
The Suffering Key Features:
Midway Games Inc. is a leading developer, publisher and marketer of interactive entertainment software. Midway videogames are available for play on all major videogame platforms including the PlayStation(R)2 computer entertainment system, Xbox, Nintendo GameCube(TM) and Game Boy(R) Advance.
THE SUFFERING is a trademark of Midway Home Entertainment Inc. MIDWAY is a trademark of Midway Amusement Games, LLC. “PlayStation” and the “PS” Family logo are registered trademarks of Sony Computer Entertainment Inc. Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries. All other trademarks are the property of their respective companies. Midway has provided the Gamespot.com, IGN.com, UGO.com and GameSpy.com links solely as a convenience for you. The information on these sites has been prepared by third parties, and Midway does not moniter, endorse or accept responsibility for the content on non-Midway sites.
This press release contains forward-looking statements concerning future business conditions and the outlook for Midway Games Inc. (the "Company") based on currently available information that involve risks and uncertainties. The Company's actual results could differ materially from those anticipated in the forward-looking statements as a result of these risks and uncertainties, including, without limitation, the financial strength of the interactive entertainment industry, dependence on new product introductions and the ability to maintain the scheduling of such introductions, technological changes, dependence on major platform manufacturers and other risks more fully described under "Risk Factors" in the prospectuses filed by the Company with the Securities and Exchange Commission on December 22, 2003.
About Xbox
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For More Information Contact:
Aaron Grant
Midway Home Entertainment
858-450-8169
agrant@midway.com
Karen Schachter
Highwater Group
212-338-0077
Karen@highwatergroup.com
Miguel Iribarren
Midway Games – Investor Relations
773-961-2000
miribarren@midwaygames.com